The typical business cycle peeks in August (attributable to back-to-school and end-of-summer prep) and the end-of-year health savings boost in December can no longer be relied upon. Practice owners and industry stakeholders plan marketing budgets, inventory management, and staffing considerations around those peak months. In this article, we’re looking at how those seasonal patterns have shifted in the face of the unique pressures of the past two years:

https://eyethrive.net/disruptions-to-seasonal-sales-patterns-continue-what-does-this-mean-for-2022/