A discussion on the power of leveraging demographic data in understanding who your patients are, how to market to them, and how to grow.
Read MoreAre ECPs Taking Advantage of Plano Sunglass Opportunities?
55% of the population (a $6 billion dollar segment) wear Plano sunglasses, representing 8% of the $76 billion ophthalmic market. However, the question is whether eye care professionals (ECPs) are making the most of their expertise and knowledge to inform patients about the benefits of proper sunglasses and providing Plano sunglasses.
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